Thursday, October 30, 2014

Brand presence in the greater Houston market grows with new Memorial City location



FRANCHISEE PROFILE:

Name:  Gabrielle (Gaby) Moidel              
Opening Date: October 2014
Location: Memorial City Mall, Houston, TX   
Phone Number: 281-221-5392                                   
Email: memorialcity@oilandvinegarusa.com





Gaby Moidel, 50, originally from South Africa, has grown accustomed to relocating.  In the last 12 years, she has lived in four different cities for her husband’s career. However, tired of moving, and with her 10-year-old daughter in mind, Moidel is confident that her Oil & Vinegar business will provide more stability for the family. 

After spending the past 10 years as a stay-at-home mom, Moidel is ready to return to the business community. Prior to the birth of her daughter, she held business development  positions with the South African Foreign Service for nine years and then at Deloitte for another nine years. While at Deloitte, Moidel was transferred to work in Dallas, which is how she met her husband, Alan, in 1999.

Moidel's store is located close to the Energy Corridor, where Moidel will focus her efforts on running the store as well as marketing to businesses in the area. With an 9-year-old Oil & Vinegar store located in the Woodlands, TX, Moidel has the advantage of pre-existing brand awareness in the region.

How did you learn about the brand and what was appealing to you about joining the Oil & Vinegar franchise system?
I was starting to get bored and was looking for something to do. I thought franchising was a good idea because of the  assistance that is provided from the franchisor. I enjoy cooking and eating healthily, and the Oil & Vinegar concept looked interesting. At the time, we were living in Portland and went up to Seattle to meet with Matt Stermer, the franchise President. We toured his store, tried the products, and were impressed with the way the store was merchandised and the products tasted. If you want to sell something, you have to believe in the product; Oil & Vinegar is something I am excited about and can see myself being dedicated to every day.”

What areas have you looked at for your location?
In addition to Memorial City Mall, we have looked into Highland Village, Sugarland, and La Centerra  in Katy.  The close location to our home and the shopper demographics at Memorial City made it our first choice.


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