Friday, October 4, 2013

Taking the Brand Outside the Shop

Our Louisiana franchise owner, Pemmie Sheasby has tested the markets in both Baton Rouge and Lafayette Louisiana by taking the Oil & Vinegar brand to JR League sponsored festivals.  Pemmie's strategy has been to develop brand awareness and generate excitement for the products in markets near her Covington store location, followed by store openings in these markets (Baton Rouge - 2014 and Lafayette - 2015).

The event marketing and sales strategy has proven to be very profitable, plus has exposed the Oil & Vinegar brand to the extended communities.  Local consumers are now anxiously awaiting the store openings and are going to the website to order products they tasted, purchased and now can't live without.  Nice job as an Oil & Vinegar brand leader and entrepreneur Pemmie!