Saturday, September 24, 2011

Grand Opening & Ribbon Cutting for new Asheville store

With their first month of store operations under their belts, Dana & Terry Hunter - owners of our latest franchise location in Asheville, NC - hosted a Grand Opening and Ribbon Cutting event to mark their one month anniversary. The event was sponsored by the Asheville Chamber of Commerce at the Biltmore Park Town Square store location.

The Asheville store results have been well beyond our expectations and here at the HQ are extremely pleased with the reception of our brand in the local market.

"We are very pleased with how the local community has immediately embraced our shop and are somewhat overwhelmed with the amount of guests we are handling every single day since we opened. Having the franchise supporting our start-up has been a life saver as we had no idea what to really expect when we opened the doors for the first time" says Dana Hunter. "There are two other local "Fusti Shops" in the downtown area of Asheville, which opened earlier this year, but there does not seem to be direct competition from what we have experienced so far, or from the comments from the guests visiting the store. We believe we have found the perfect location with Biltmore Park Town Square and the great community surrounding."

The Oil & Vinegar concept is very different from the "Fusti Shops" in the sense that our proposition revolves around an international experience and a vast selection of gourmet food items and unique ceramic kitchenwares which tell a story about the country they are from. All products in our 400+ sku collection are carefully selected to offer the highest personal use and gift value. Our HQ in Europe work directly with the farmers and local producers in the country of origin to develop the products and packaging. We are importing directly from the source and not through US-based distributors allowing us to deliver the highest quality items, while eliminating unnecessary distribution costs in the supply chain. The "On-tap" element of our retail concept is our focal point in the store, but our broad selection of gourmet items and our passion for delivering a truly unique tasting experience, are what allow us to stand apart.

The Asheville store is now live with ON-LINE SHOPPING, accessible through the USA Oil & Vinegar website and actively engaging with their local guests on FACEBOOK business page.

The Asheville store is the first USA location to be opened under our new store design (click to read about new format) and all prospective stores will follow with this format. Franchisee-owned locations are scheduled to open in Portland, OR and Dallas, TX this November. We have three additional new franchise owners signed on with plans to open stores in West Palm Beach, FL; Arlington, VA; and Anchorage, AK this coming year. Based on the increased interest in our concept, we expect to reach our store additions target of 7 new stores in 2012 with commitments made prior to the end of this calendar year.

Find out more about franchise opportunities available in your own area of interest at or call Matt Stermer at 206-285-0517.